Thursday, 11 May 2017

App Store Optimization And Its Role In Mobile Marketing

App Store Optimization (SEO)



App Store Optimization or Mobile SEO is now an inevitable aspect in this digital space. With an ever-increasing competition, now it has become essential to optimize an app for App Store search engines.

Optimizing your app significantly increases your app’s visibility to the users. Eventually, it results in an increase in your app users as well.
App Store Optimization:
ASO refers to the process of optimizing a mobile app in order to rank it higher in App Store’s search results. The more it will be higher in search results, the more it will be visible to potential users. Eventually, this process increases the traffic to your app’s page and results in whooping downloads of an app.
The Importance of ASO:
According to a research, around 63% apps are found through app store searches. This makes it understandable that one should really need to focus on App Store Optimization. Further, it is vital as well to focus on searches in the app store because searches are the most used source.
However, if you are missing ASO to increase search ranking of your app, you are missing out on a huge channel. Similarly, many publishers are still not investing in ASO. But you should not miss out this chance to reach out your app to the masses by just spending a little time and effort on ASO.
The way SEO (Search Engine Optimization) is evolving, in the same manner, ASO (App Store Optimization) is evolving as well. Now, app retention and engagement have become more important than ever.
Once you have a bug free, well-designed and a problem-solving app in your hand, the next step is to reach out that app to the masses. In order do that, you cannot miss ASO, PR, SEO, Social Media, cross promotion, content marketing or any other inbound marketing technique.
Thus, we have compiled a list of a few profound techniques that can help you with an effective App Store Optimization.
An App Icon is The First Impression:
Basically, an app icon counts as your app’ first impression on the user. The first element that people see while looking for an app is the app icon. Therefore, it is imperative to make your app icon creative. Further, it should be attractive and compelling enough that users fail to resist opening it.
In fact, you get only 1 or 2 seconds to attract the user to the app. Thus, keep the icon aligned with the app title and try not to overstuff it with details. Moreover, the icon should tell something about your app’s content or personality as well.
App Name Should be Relevant:
Alongside your app icon, the name also counts as an important factor. Make sure that the app name is descriptive and easy to understand.
A better to test the name is to ask people who have no clue about it. If they can tell what your app is about by just seeing the title, you succeed here. Moreover, you need to use the right length of a title. As a matter of fact, iOS app names are now limited to 50 characters. If you are focusing on Google Play then an appropriate length should be 30 characters.
An effective trick is to keep the focus keyword in the beginning of the title, even before your brand’s name.
App Keywords Should be The Apt Keywords:
One of the most vital and challenging thing in ASO is Keyword Optimization. One cannot afford to ignore this in order to increase the app’s ranking in search results.
Here, you need to choose keywords for your app very carefully. Further, the strongest keywords are the ones that are most relevant to your app. Keywords that have high search volume are also recommended, as well as, those who have low competition.
Remember, Google Play Store use keywords from the app description to rank it. You can also use tools like AppTweak to find the best keywords for your app and track their results.
In Summary:
In Mobile Marketing, App Store Optimization is the most essential thing. Everything else comes after it. Therefore, to make your app visible to a larger audience and increase downloads. Harness ASO as you do with SEO. This can lead you immense success, even if it is a bit tedious and time taking aspect.

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