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Content Marketing Channels: Everything You Need To Know
Content Marketing Channels
Solely relying on publishing your content isn’t enough. In content marketing, you optimize content according to the channels you use to spread them out. Additionally, when you are ready with a compelling content to share that across various marketing channels, the next hurdle is to find out more channels. You look for other mediums to share that unique content created in any form. But found that you only know three or four mediums to spread the content. Thus, we have outlined here some potent content marketing channels. These channels are helpful for immense growth in traffic as well as for creating an authority for you in this digital space.
Potent Content Marketing Channels
YouTube:
Everyone know how essential videos are in today’s digital space. Many brands have already started using YouTube as an integral part of their marketing.
The scenario of video format has evolved a lot in the recent years. Be it reviews, tutorials or any other sort of niche, video content had its impact on the audience and continuing it.
As a matter of some astonishing facts related to YouTube, reports say that YouTube boasts around 1 billion unique visitors each month. And YouTube is a platform where around 6 billion hours of video is available each month. Additionally, every minute, 100 hours of video is being uploaded on it in 16 languages and across 56 countries.
So persuade, narrate stories, impress your audience, use YouTube and take your business to the masses.
Tumblr:
Tumblr is one of the fastest growing content marketing channels. If your business resonates with graphic somehow, you cannot afford to miss on Tumblr.
Some interesting facts related to Tumblr:
- Currently, there are more than 102 million blogs on Tumblr
- Around 44.6 billion posts.
- In March 2013, Tumblr amassed 29.2 million unique visitors along with racking up 6.6 billion page views.
You might be thinking, I have to use this channel but how?
If you can do story-telling and produce parallel visual content then you won’t face much hassle in building a strong presence of your business or brand on Tumblr. Additionally, this will result in increased traffic to your site along with helping you in gaining mass attraction.
Apps:
It doesn’t matter what your business is, there could be possibilities of increased engagement when you deploy an app of your business or services. From the blogs or magazines to the apps are the ways to grow the value of what you offer to your users or readers.
In fact, according to the surveys, mobile’ share of internet traffic is around of 25% and still growing.
Thus, get an app for the business or services soon and embrace it as one of the most vital content marketing channels for you.
Email Campaigns:
Email Marketing or campaigning is one way of targeted engagement with the users. However, it can come in use to deliver other content forms as well. Like, delivering content in other forms such as blog lists, ebooks, reports or even video content is easy with email campaigns.
Hence, it depends on you that you use this one of the fundamental and effective content marketing channels.
Guest Blogging:
Every published guest post is the result of a transaction between two people in the same network. Further, it allows other to know your services as well. And furthermore, these guest bloggers you have on your site, spread your content in their group, if the content is worth of sharing. Indeed, every guest blog means increased exposure, more eyeballs, enhanced credibility, and possibly increased traffic to your website.
Third-party Publishing Portals:
You can reach out your content to the masses using third-party content publishing portals such as video hosting service Vimeo and SlideShare.net.
Here you need to create content according to these third-party publishers portals. Moreover, you can partner up with content powerhouses and publications for breaking your way into partner publishing.
Conclusion:
So, these are the most vital and trending content marketing channels of 2017 that can provide your business with explosive growth and several other benefits. However, there are numerous content marketing channels as well, but these are result-driving and the most effective ones.
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