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Tuesday, 9 May 2017
Digital Marketing Strategies You Need To Adapt In 2017
There was a time in this digital space when a Digital Marketing Agency could reach to a limit of Online Marketing for their clients. However, it was possible before the Social Media arrival. The scenario has changed a lot in 2017, after the coming of Social Media. Now, there are a plenty of Digital Marketing Strategies available to help out your business in this digital space. You just need the right ones.
We have done a thorough research on some trending and helpful digital marketing strategies of 2017 and compiled a filtered list of the best ones.
Search Engine Optimization is imperative when it comes to digital marketing. You cannot afford to miss on this one. Thus, there are a few SEO strategies which will help you in leading your SEO.
Navigation Optimization is as important as any other aspect of SEO.
First of all, keyword research should come in use to build an effective navigation. This keyword research will further help you in finding a number of advantageous landing pages on the basis of a user’s interests and behavior.
Thus, start being familiar with navigation optimization, if you haven’t already.
For large sites, it’s tough to keep every page on the website optimized in a short span of time. It can take months to fully optimize each page on a website.
However, optimizing Meta Description, Title and Heading Tags can provide you with immense help in search rankings as google now gives a ranking boost to these factors.
Optimizing these tags can take your pages higher in search rankings.
This is an important question that why businesses are still not on board with Email Marketing.
If you have been successful in making leads and sales, you need to further send email updates to those leads and sales. This helps you to continue to market to those prospects which eventually can turn into another lead or sale. So, start using email marketing as a permanent strategy.
Social Media Profile Optimization:
If you really want to establish your business in social space, you need have an impeccable social media business or service/product profile.
This attracts ideal customers along with creating a brand awareness. Many businesses have gained immense boosts in their business by churning out the potentials of Social Media. Thus, it is recommended to get along with social space to reach out to the masses. Keep your social media profile optimized.
Content Marketing Strategies
To make an effective impact with your content marketing, you might need some insights about your prospects.
Building Buyer Personas helps in understanding your customers, their buying habits and their demographics. Subsequently, this helps you in creating content for your ideal customers. Start to ask your users to review, comment and suggest.
After getting buyer personas information, you need to ensure that your content is disseminating the right message across your audience.
Besides, performing an in-depth review of content in all forms such as audio, video and written can ensure its throughout consistency.
Conversion Optimization Strategies
After successfully implementing above strategies, apply conversion optimization strategies along with them to get the best results.
To know whether your marketing campaigns are working effectively or not, you need to keep a track of campaigns’ signs of progress and performances.
For this, check if your Analytics Code is installed properly or not. Moreover, do some research on metrics that are being used to measure results. Are they right metrics and working properly, get the answer for these questions.
By properly analyzing the data, you can make changes in your future marketing strategies. Remember, data can be confusing and complicated, thus, it asks for constant focus. Otherwise, you could end up being confused with data. Hence, ensure your metrics are upfront in order to not end up in the wrong direction.
Live User Testing:
Performing a live user testing can tell how do your prospect users navigate through your site.
Try to create instructions for live users to use your site. Further, outline their on-site experience by performing a live test on them. Indeed, you can use this information to improve your site for further use.
It’s a rare sight to see that one runs out of things to propel his marketing campaign forward. Now, there are numerous advanced digital marketing strategies you can go through. But choosing the right ones is tedious and ask for a bit of research.
We have done it for you and found these digital marketing strategies beneficial in 2017 for businesses of all type in the digital space. Make sure to apply them effectively and get the most out of them.