There are four channels to measure website traffic coming to your site. These four channels comprise of organic traffic, direct traffic, social traffic and referral traffic. Moreover, they are helpful in giving you insights about which channel’s traffic you need to increase. However, It’s not an easy task to increase traffic to your website, it takes the time. Likewise, to increase referral traffic, don’t consider it as an easy task as well – it’s an exercise of attention to details and time management.
What is Referral Traffic?
Referral traffic is a method used by Google to report about coming visits to your site from sources outside from its search engine. It means, when a user clicks on a hyperlink landing to a different website’s new page, Analytics keep track of these type of clicks as referral visits to your site. Moreover, originating sites refers here to “referrers”.
So, if you are serious about online marketing, you have to identify your referral traffic source indeed. It is vital in determining your target audience.
To increase referral traffic and get most out of it, you need to analyze and optimize it accurately. Here, we have prepared a list of 5 tips that can help you out. Make sure to make the best use of them.
Identify The Referrers:
We can divide referrers into two type- individual referrals and referring domains. They both are vital when analyzing your website’s referral traffic. In order to get better results, you need to examine following types of referrers.
Referring Domains
They focus on sites that are sending you the bulk of traffic to your website. It is useful for PPC campaign efforts.
By analyzing Referrers Websites, you can identify a definite audience for running a PPC ad campaign.
Individual Referrers
The individual Referrers point out on specific pages that are driving traffic for you. In fact, they can be used to measure things such as public relation efforts to check if an article referencing your brand is bringing a new audience to your website.
If seen unexpected spikes in the traffic, the first things to do is measure your referrals reports. They can provide you with information like source of traffic as well.
Follow Everything:
Determining the referrers isn’t only enough, you need to track the referral information often. There can be a ‘blind spot’ while measuring referral traffic. Further, there can be several causes for uncertain referral traffic as well. Whether they could be a lack of measurement planning or the stripped tracking tags.
If you are not able to identify which PPC campaigns are working hardest from click-to-site conversion, your potential revenue is going astray. Here, you need to ensure proper tracking codes placement. This is a vital step when looking to increase referral traffic to your website.
Improve Your Social Presence:
Social media is a sure way to get some quality visits. For this, develop your brand’s reputation and keep presenting yourself with new and interactive ways. It will eventually lead you to conversion. It may seem tedious to get one user to your website this way, but hard work pays off.
For instance, pay attention to referring domains for a better understanding. Like, many other lifestyle publishers, Pinterest is now in top-5 traffic sources, two years ago it was in top 20.
To cater your Pinterest audience, keep redesigning your image specs. And, do not forget to place “Pin It” button on each image you share.
Do Not Forget To Add Infographics
Imagine, if an ordinary image is equal to thousand words, then how much an infographic will amount to. Infographics, they are linkable, shareable and an excellent asset. Many times the users tend to not read a lengthy content comparing to images. Further, if you are using infographics, you get two benefits. The first, your image is being shared and second, you are putting the informative content in it. Hence, it results in attracting a huge amount of users, which ultimately increases referral traffic. Adding to this, the people who liked your infographics will probably share it within their groups.
Press Releases
Press releases are an easy and quick way to increase referral traffic. It’s an innovative idea to form a press release for a newly organized event that you will be hosting in future. Likewise, if you want to announce any milestone such as earning releases, executive changes, acquisitions or a product launch, use the press release to tell about them to your audience.
As a matter of fact, you can write numerous press releases if the content is newsworthy. For instance, many businesses even publish press releases on getting new clients.
Conclusion:
These simple steps will provide you with enough help to increase referral traffic. The above strategies are proven and used by many digital marketers to ensure clients with increased referral traffic. However, some of these are time taking, but if applied sensibly, they result in huge success.
So, if you are scuffled on how to increase referral traffic, I am sure these tips will do the work. If you think there are other effective ways to increase referral traffic, do let us know about it in the comment section.
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