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Tuesday, 9 May 2017
Instagram Advertising In 2017: Everything You Need To Know
We have to accept that we are living in a totally visual society. The experienced marketers and advertisers know this fact very well. Thus, they have been able to expand themselves using visuals in advertising and marketing. A product or brand is not going to get enough reach if the advertising for it does not catch consumers eyes. It is said that a picture is worth more than a thousand words. In terms of digital marketing, it could worth a thousand sales. Hence, Instagram advertising has emerged as the new and trending social media advertising platform for many businesses to place their advertisements.
This is purely a visual-based network which now boasts around 600 million monthly users. Instagram is now the second most sought after social media platform in the U.S., first is Facebook. In 2012, Facebook acquired Instagram to expand itself. In 2015, Facebook decided to open up Instagram’s API. Since then, Instagram ads has been adopted by the advertiser at a rapid speed. After two months following the API launch, there was a steep rise of 31% in advertisers using Instagram Advertising.
Aforementioned stats tell that marketers should not hold off Instagram advertising. Initial growth in Instagram Ads is slow but gradually by obtaining effective strategies, as per the successful marketers, you can see the growth.
However, before diving in to start an Instagram advertising campaign, you should be familiar with the following feature:
It allows advertisers to comprise up to ten rotating photos, accompanying a caption as well. In Instagram sponsored posts, it gives the ad a feel of a multi-page print campaign. Users ‘swipe’ through these carousel ads and gets a call-to-action button for driving conversions.
Landscape images and videos-
This feature has been introduced to eliminate issues related to photo size. Further, it gives your ad a cinematic feel resulting in increased user engagement.
Stretched video ads time-
Previously, video ads limit was 30 seconds in length, now these video ads can be up to 60 seconds in length. Thus, allowing brands to present enhanced and better stories.
Optimization and delivery tools-
Available delivery and optimization tools on Instagram allow advertisers to manage their campaigns across Instagram and Facebook.
This premium feature is most suitable for various events. The events include movie premiers and latest product launch assuring a maximum impact in a limited period of time.
Buttons for direct response-
This feature enables Instagram users to take specific actions after watching an ad. Furthermore, it provides four different CTC (call-to-action) buttons. An advertiser can opt from; ‘Learn More,’ ‘Install Now,’ ‘Sign Up’ and ‘ Shop Now’ to link the users according to his need. In addition, if a user clicks a button, it redirects user to the page of advertiser’s website in a browser or a location within the mobile app stores. However, it is important to make the first image of carousel ads striking in order to show all incorporated images to the user.
Aforementioned direct response buttons allow brands to track clicks and conversions from these four buttons. Thus, helping in determining the ROI from the campaign.
These features can help you in hastening your Instagram Advertising campaign. Meanwhile, emphasis should be put on content (video/images) quality as well. Many marketers forget to provide the relevant and interactive content to the users and keep focusing on other things. If the Content is not attracting, no marketing campaign can provide its potentials.
Have a look at the followings to optimize your content for the best results:
Lights and related details-
Make sure the images you put on Instagram are of high-quality. Try to avoid blurry and grainy images. To make your ad more creative, prefer natural lighting over an artificial lighting.
Instagram ads perform best when they resemble organic content. Besides, pay attention before featuring your brand’s logo, it might be possible that your logo overshadows your brand. Include logo in the image with subtlety. Otherwise, try to focus more on iconic brand elements.
On facebook, you can upload an image containing that contains not more than 20% text. Images above the limit usually land in reject list. While Instagram has no restriction like this one. Likewise, it allows advertisers to show their creativity and maximize their effectiveness. Still, you should follow the ‘20 percent rule’ because sometimes your texts overlay your images. Adding a caption is always beneficial rather than putting text in the image.
The use of Instagram is at a rapid speed, its last five-years stats tell that it is the next big thing after Facebook. Same is the case with Instagram Advertising. Marketers have started to include Instagram Advertising as one of their main marketing strategies. Above mentioned tips are vital for those who are aware of Instagram ads but not to its characteristics. If you have stopped using it because in initial days it was not in trend, advice is to use Instagram ads sooner rather than later.