Monday, 8 May 2017

Long Tail Keywords: Why Are They Vital For Your Business?

The landscape of online searches is undergoing a big shift, as more and more users are now searching for long tail keywords instead of generic terms. It’s high time now that you include long tail keywords in your keyword research strategy, if you haven’t already. If you are new to this, the following blog will clearly explain all the what’s, why’s and how’s of long tails searches.

What Are Long Tail Keywords?
Basically, long tail keywords are a bunch of targeted search phrases containing 3 or more words. They often carry a generic head term, usually having 2-3 terms along with it. Let’s take an example:

Head Term : SEO
Long Tail Keyword : SEO service providers, SEO services India, etc.

Why should you target Long Tail Keywords:

  • Increased conversion rate & traffic quality :
Usually, long tail keywords tend to be more precise. This results in more visitors landing on your site from a related long tail search term. Now the content that targets SEO service providers, for example, will attract higher amount of relevant traffic than the content that targets SEO service.
  • They are Less Competitive :
Everyone looking for SEO services India is looking for SEO services, but not everyone searching for SEO services is looking for SEO services in India. This helps in contextual targeting. To put it in different words, as you focus more on the niche, you’ll face less competition subsequently.
  • They help you stay sharp :
If you slide down in the SERPs for a particular Head Term, it’ll bring a big setback to your business. This is where incorporating Long Tail Keywords helps. You can do this by diversifying your content with search terms that are long tail. This won’t distort your business plan even if you drop on rankings for a few phrases. Additionally, you can also recover those drops by acting upon them with agility.
  • They help you rank for difficult terms :
You can gain traction for difficult search terms by including some head terms along with your long tail keywords. This also helps in boosting the pages ranking for competitive terms if you link them to a high ranking page targeting a variation of that particular head term.
  • Long tail searches are the most popular :
According to a study, the world wide search traffic is comprised of a whopping 70% just in long tail search terms. This is a result of users becoming more and more specific in their search terms. They gain this confidence by how Google returns their search queries. Resultant of that, people are using lesser generic terms and more long tail search phrases.

Targeting Long Tail Keywords :

  • There are many tools available which help you perform your keyword analysis at a granular level to get more refined results. For example, Keyword Grader Tool from HubSpot. Here you can get started by connecting your Google Analytics Account with it. Begin with identifying the particular terms that get the most traffic to your website. Further, after getting a proper insight, focus on keywords that have a big monetization potential.
  • If you face any kind of difficulty in finding long tail keywords that are good, head over to Google. Once here, in the search box, enter your head terms and let google work its charm and suggest you some excellent long term search phrases.
  • After this, identify and focus on the phrases which might prove beneficial by creating good content around them. Choose phrases that are low in competition as such phrases carry great potential for creating informational and actionable content. Also, while writing content, use these phrases in the URL, H1 tags, Title and also throughout your content.

Analyzing & Improving your Long Tail Keyword Strategy :

  • Measuring current traffic drawn by Long Tail Keywords :
If you establish this from the very beginning, you’ll be able to analyze what amount of traction you’ve been obtaining month after month. Which, as a result will prove quite beneficial in the longer run.
  • Analyzing the usefulness of Long Tail Traffic : .
If you land up in the SERP for a long tail keyword, but are driving no traffic from it, it’s not really a good place to be in. Furthermore, you’ll end up getting a good amount of traffic, but sadly no conversions. Therefore, you should start testing you calls-to actions (CTAs) as well as your landing pages. After you perform A/B Testing your CTAs along with your landing pages, and still aren’t seeing any results, then you should probably focus on keywords that are more profitable.
  • Determining the Revenue Earning Keywords :
Every customer was once a prospect, every prospect was also a lead once. Similarly, it’s more than possible that every lead was once a long tail searcher. Hence, you should start tracking those long tail keywords which re getting the most customers for you.
  • Evaluating Your Success :
While doing this, the metrics you should consider are social reach, bounce rate, inbound links and the average time on page. If the readers are leaving a particular blog post within 4-5 seconds, it’s easy to infer that the information there isn’t useful for them. Hence, you can make changes accordingly.

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