Wednesday, 31 May 2017

Optimizing Internal Linking Structure For SEO And Conversions

Internal Linking Structure

Internal Linking Structure is an extremely simple concept yet, it’s theory, process and related best practices sometimes get extraordinarily complex. It’s both simple and advanced. But, there is a thing that no one argues about internal linking and that its importance in a content. Likewise, creating an effective Internal Linking Structure is one of the powerful SEO practices.
What is Internal Linking?
Internal Linking refers to the concept of connecting a page of a website to different pages of the same website. Basically, in internal linking, both the source domain and target domain remain the same.
Why Internal Linking?
Internal linking has three primary purposes:
  1. Helps in website navigation.
  2. Outlines the hierarchy and the architecture of a website.
  3. Diffuses page authority and ranking power throughout the website.
Creating an Internal Linking Structure for Rich SEO
Create a Plenty of Content:
The very first step in order to create a winning internal linking structure, a lot of content on a website is a must. Without having enough content on your website, you cannot create effective internal linking within your content.
First, get yourself a considerable amount of informative and engaging content, so that you can link to other pages. When you have enough content on your website, you can create lots of rich internal links.
In fact, you can link to as much pages as you want. There is not a single defined strategy which says you should limit internal linking. If you have content that leads to other pages of your website and they really are helpful for your users, do as much as you want.
Anchor Texts:
Another step of your internal linking structure should be putting rich Anchor Texts. Anchor texts can be keyword phrases, short sentences or a single word. Rich anchor texts in internal linking structure mean using the words for linking that somehow resonates with the other linked page.
For instance, you can use “these were some digital marketing trends going to help your business in 2017” for linking to a page that have some more information related to Digital Marketing Trends.
Rather than just using optimized anchors, you can use an unoptimized sentence fragment as an anchor text. Just use natural links. Highlight it, link it and that’s done.
Create Deep Links:
The deeper you link, the better it is.
There are numerous websites who have too many links to their website homepages. You should rather focus on strengthening internal pages to hone overall SEO of your website.
Another major mistake many do is when they link to Contact Us page. It is recommended that one should not link to Contact Us pages unless it’s necessary.
Find pages that really needs to be linked. Moreover, link to pages that generally don’t have easy navigation to them.
Use Natural Links:
One of the prime aspects of a strong internal linking structure is the approach of being user-focused. In fact, the Link Value that is disseminated throughout the website counts secondary to this prime point – offering value to the reader.
The added advantage you get with internal linking is that it helps in improving user engagement on your website. In addition, when the users see an informative link that is relevant and matches to the context of the content, they are likely to click it. This can be an external link, as long as it’s important to the readers. And this will add a great value to your site if that extremely informative link is internal.
Try to interlink pages that are potentially so relevant that the users may want to have a check on that.
Use Relevant Links:
This is another vital aspect that means, don’t just link for the sake of linking. Instead, link to content that matches the context of the source.
If you are linking and don’t know why? You need to consider some introspection on this strategy. Moreover, such meaningless links are useless. Moreover, they can do more harm than good to your website. So, be creative and wise here and create only relevant links.
For instance, you have a page about motorcycles. You would not want to link that to a page containing information about beauty products. Instead, you can link to pages that are resonating with motorcycles or contain related information.
In Summary:
Having a strong internal linking structure means strengthening SEO of your website. Moreover, it helps you in increasing user-engagement.
By maintaining an effective internal linking structure using these above tactics ensures that you create a stronger SEO and link profile. Additionally, you can go back and audit your old content. Check if the old content has a proper internal linking structure or not.

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