Friday, 26 May 2017

Use These Marketing Automation Tools To Transform Your Business

When it comes to choosing the best marketing automation tools, there are hundreds of options available. But many businesses feel stranded over choices. Because the main concern is to choose the best out of them.
Marketing automation tools help you in automating the process of marketing at a continuous pace. They cover from lead generation & conversion to content marketing & analytics. 
We, at oodles marketing, have been using some excellent marketing automation tools. These tools have provided us with the enough help in our digital marketing strategies such as automating the email marketing process, helped in content marketing, and much more. Thus, we have outlined some of the matchless automation marketing tools to help businesses in transforming their fortune.
Some Effortless Marketing Automation Tools
Hubspot:
Hubspot stands out among the its niche. It is so matchless that it has been referred by many big industries who make use of this exclusive marketing automation tool. moreover, it helps you in attracting new leads and turning them into customers.
Hubspot has some unique features like email automation, analytics, landing page creation, lead scoring, and an incorporated customer relationship management (CRM) system.
It falls in the category of CRM and Lead Generation. And it’s useful for those who want to invest more in content marketing.
Customer.io
Cutomer.io is significantly an excellent tool that allows sending targeted messages to the user based on how they’ve done with your product. It optimizes your email and makes them more relevant. Personalizes emails according to the user. This makes it one of the most sought-after marketing automation tools.
Other than that, it offers features like, the comprehensive reporting, segmentation and A/B testing to efficiently optimize your email marketing.
Its best use is in Customer Activation and Retention. Those who are a SaaS or e-commerce business, it provides them with essential help.
Extole
Extole refers to a marketing tool that transforms your customers into your brand crusader.
It offers a wide array of advocacy products which help you in encouraging your users to bring in more new customers by incentivizing them. Along with it, it provides businesses with analytics to track down the ROI on marketing campaigns.
It’s best comes out when used for Referrals and Royalty Programs. It’s most beneficial for those who look to develop an ambassador or Loyalty Program.
Marketo
It is another all-in-one automation marketing tool. Marketo is most preferred for B2B marketing automation platforms.
Not only does it help you with lead management, customer tracking campaigns and email marketing, it offers other useful plans as well. This makes it an affordable option for any B2B company.
Helps you in Lead Generation and Content Marketing. Besides, it is most useful for those wanting an all-in-one marketing automation system that drives the Salesforce.
Autosend
Autosend is a great communication tool, mostly used for mobile marketing.
It comes handy when you need to make communication with your customers. And if it’s difficult to automate such communications then Autosend can help you out.
It is a tool that enables automatic sending of email, text or in-app messages to the customers on the basis of their behaviour on your site.
As mentioned before, it is a great tool for mobile marketing. Additionally, it does from welcoming new customers to delivering reminder regarding app upgradations. Autosend has covered it all.
It falls in the category of Customer Service and Activation. And is recommended for those who consistently want to communicate with their prospects and customers.
Blueshift
If your focus is on automating responses to customer actions, you might want to have a look at Blueshift.
One can use Blueshift segmentation based on a user’s actions and behaviour for finding groups of users that are 3-10 times more likely to perform certain actions like repeat purchase, activation or churn.
With so many multi-options availablity, it makes a great tool for B2C companies.
Localytics
It’s best suitable for those who create apps and want to know whether people like their apps or not. Tells if they are in frequent use or not as well.
Localytics basically refers to an analytics program used mainly on mobile, usage, offering demographics, session information related to automated messaging systems and retargeting.
Use Localytics for finding users who face trouble, and it automatically messages them. It is vital when jumping on Mobile Analytics and Messaging. Businesses who want an all-in-one platform regarding app analytics and messaging, this should be the first choice.
Key Takeaways:
This ongoing competition in this digital space is so brutal and continuous that one cannot even afford to miss on a single update related to his market niche. Thus, it is always beneficial to take some help of these excellent marketing automation tools.
They are proven and helping many businesses to successfully automate their marketing campaigns and many other necessary things. Above all, you need to make sure first that what tools do you need and are the best suited for your business.
You can take help of this article and give them a try. Experience yourself whether they really have the potential to transform your business or not.

Visit : http://www.oodlesmarketing.com/marketing-automation-tools/

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