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Tuesday, 2 May 2017
YouTube Marketing And Its Growing Importance In 2017
I would like to start with some facts here. As it’s said, the critical claim needs critical evidence. And what could be a better evidence than the facts to make you realize that YouTube Marketing can give a massive business boom.
Some Interesting Facts:
Video viewed on YouTube everyday – 4,950,000,000
New visits to YouTube/ month – 900,000,000
The number of hours video watched per month on YouTube – 3.25 billion hours
First of all, YouTube boasts off over 1,300,000,000 users that use YouTube for their everyday entertainment. Every minute of every day, more than 300 hours of videos are being uploaded – That is 5 hours of video every second. In fact, by 2015 almost 80% internet traffic was through videos. Moreover, more than half internet traffic coming after 5 P.M. is of videos.
These facts are enough to validate the importance of using YouTube as a marketing asset. Imagine, the opportunity to grab this mass audience base. But, you should be aware of its fundamental practices. It’s not that you read about it somewhere and started using it.
YouTube marketing is tough, continuous and tedious, yet it can outclass all your marketing strategies in terms of business growth.
Best Tactics For YouTube Marketing
Change The Way You See Channel and Pages:
Initially, while entering into YouTube Marketing, first thing is to reset the way look at two things. The First, consider your YouTube channel as your homepage that represents your YouTube website. Second, YouTube pages are like your web pages.
With every video upload, you establish your website as an authoritative figure. Further, it helps your site to rank higher as well.
Remember, the guidelines of a good design apply on YouTube the way same they apply elsewhere. It’s an important factor while creating authority. Furthermore, you need to keep relevancy in your videos as per your market’s niche.
Create different YouTube pages for different major topics related to your business.
This counts as the prime challenge for anyone using YouTube for marketing for the first time. However, firstly, you need to ascertain the purpose of serving videos.
Let’s list out the possible goals you may want to achieve with your videos:
To Create Your Website’s Readership-
A video is a great platform to encourage the users to visit your website. In addition, it can turn out to be a sale or lead down the road.
To Get A Lead-
You can choose for an opt-in in the video. Simply, put a link below the video and draw attention towards it. Furthermore, when the users opt in for the link, explain them about what they will get on coming here.
To Create Your Website’ Reputation–
Here, you don’t have anything to do more. Keep serving informative, educating, innovative videos to your users.
Adapt the strategy of creating social media presence. Ask your users to comment, review and suggest. Because there is no way to measure this. You can expect to just do the work rest will be done itself here. In fact, it took merely days to become trending on youTube.
To Make Direct Sales-
Many businesses use this effective technique for direct sales. For instance, Amazon uploads videos of ‘unboxing new products’ to inform about that certain products. This provides the users with an opportunity to see the product even before buying it. Of course, they present call-to-actions buttons in their each video.
Timing is everything here. The arrangement of videos is the key to make sure a perfect timing. As a matter of fact, an ideal length of a video on YouTube should be around 3 minutes. However, if you are using an in-depth training video, you can extend up to 10 minutes.
Note- Include a call-to-action every 3 minutes!
Branding and Intro-
This is the first step of video chronology. In here, you should inform your viewers about yourself and about places where they can connect with you.
What’s For Them-
After a brief introduction, you can explain two things here. Tell them what’s there for them and how long the video will run. It’s important if you want the visitors to stay on your video.
End With A Conclusion–
Always end your video with a brief conclusion about your topic. It should emphasize on what was in the video for the visitors.
Referring back to conventional marketing strategies, it one of them. This tells that you have done research and preparation on your topic.
In your video, you can share important advice related to the topic. This encourages the visitors to come again to your site. However, the advice you give at least should provide some help to the visitors. If your advice resonates with their problem then it’s your time. In result, they will likely visit your page again for more advices and information.
In every video upload, there should be a CTA asking your viewers to become readers, subscribe your channel or page or for buying something.
Leave a little time to emphasize on call-to actions in the videos. Google immediately suggests other videos after the ending of yours. Therefore, spare a minute of dead time and use an arrow pointing towards your link to draw attention at the end of a video.
YouTube is now one of the most visited and largest websites in the world. Significantly, it’s one of the easiest platforms to get a huge amount of traffic.
Indeed, by making a proper use of YouTube marketing, you can dominate SEO, create engaging videos and help your site to rank higher.