The fact is, though, that social media analytics are more important than virtually any other type of social information, and that keeping a close eye on them can help you grow your business and improve your ROI.
What are Social Media Analytics?
How to Measure Social Media Analytics
1. Determine Your Goals
2. Decide on The Metrics
3. Find a Tool
4. Monitor Your Analytics
*Better Social Analytics Make for Smarter Marketers
Visit : http://www.oodlesmarketing.com/social-media-analytics/