In the era of Ecommerce, online marketing is not so linear. Taking into the consideration a large number of competing e commerce sites users are not consistent. For an instance, a customer visits an ecommerce site searching for a pair of shoes. But he suddenly got engaged into some other activities forgetting those good looking shoes he was scrolling on. And during his next he might land to some different site. Here comes retargeting into the play.
What is Retargeting?
Types of Retargeting