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Friday, 30 June 2017
What Questions to Ask when Choosing a Content Marketing Agency
If you Google the term ‘Content Marketing Agency,’ it will provide you with around 16.9 million results. When you are new in this digital world and want to back up your content related services by a proficient content marketing agency, this may get cringing while choosing from the 16 million results. Even if you narrow down this number and prefer only 1000 results, the situation will stay the same for you.
In that case, you need to outline some important aspects and questions. Those questions will help you in finding an agency that can handle all your worries related to your content marketing services.
Not only that, businesses are turning to such agencies who can help them to get results. But the obstacle is to find a high-performing agency and which fits their goals and objectives.
Thus, we have outlined some of the vital questions that will narrow down your search and help you select the best content marketing agency for your business.
Determining a Proficient Content Marketing Agency
What are Your Goals?
Whatever the situation is, while Choosing, Buying or Hiring, the first question that will always arise is why do you need it?
So, first ask yourself why there is a need to hire an agency?
In fact, nobody can easily handle all these at once and not all agencies offer all of the aforementioned services. Thus, it’s vital to get clear on your needs.
More importantly, a good agency knows that content marketing isn’t a one-size-fits-all strategy. There could be areas that need tweaking. You may not be aware of them but a full-scale agency can easily spot and fix them.
They can have a guidance on where your deficiencies and weak spots lie. Further, such agency will help in you amplifying your efforts to get the success you are searching for.
Terms and Conditions:
Generally, content marketing agencies offer their services within monthly retainers and range anywhere from $1000- $10,000, depends on the service requirements.
Many lower-priced agencies ( pricing $ 1-2k/month) may seem like a good offer but it costs money to form some valuable content that engages, helps in growing your business and builds your brand.
Most agencies think that it can take minimum 6 months to get any traction from your content. Thus, typical agreements mainly range from 6-12 months to ensure your success.
Only Content Creations isn’t the Thing that Matters.
Sometimes you come across an agency that only focuses on churning out enough content to keep you happy. On the other hand, good agencies know that content is not a number game. In fact, it is one of the main pillars of Digital Marketing. Best agencies always prefer quality over quantity, and that’s an important thing.
Prefer an agency that:
Comprehends the buyer’s journey and knows how to target the right audience at every stage of your buying cycle. Make sure it knows how to map out strategic content.
Uses customer personas or helps in creating them.
Has some strategy to understand your brand and speaks directly to your audience.
Focuses on results, a good agency will want to assist in tracking and analytics from day one. Additionally, its main goal should be to get results for you.
Wants to be your partner and work with you on a long-term basis. Eventually, a good agency would always care about your success and become your partner, and not a content-producing agency only. Bottom line, they should be interested more in strategy rather than churning out a large quantity of content.
Transparency and Reliability Check:
To check out the transparency and reliability when hiring a content marketing agency, consider the following aspects.
Check testimonials and case studies. In-depth case studies help you in getting an idea about an agency’s wins, this can strengthen your decision.
Assign an agency that has dedicated writers to write your content. It allows writers to grow with your brand or organization and become its voice.
Brands that hire an agency for more than 6-12 months are likely to be happy with their results.
Being in the digital world and competing with others asks for some help. Likewise, to save a lot of time for your other important objectives, it can be beneficial to let experts handle it.
Content is king, and many businesses have experienced immense growth by just leveraging content marketing services. Thus, it becomes important to choose a suitable agency while handing over such tasks to them.