Thursday, 6 July 2017

Why Creating A Social Media Calendar Is A Must For Every Marketer

Sharing quality content over your social media channels counts as one of the most vital and important things. And if don’t have time to plan and manage your social media calendar, you could find yourself cringing to find something to share. In fact, one of the most resulting things marketers should do is to manage some time to plan out a social media calendar.
Benefits of a social media calendar
Nevertheless, there is no need to tell you that why do you need a social media calendar. Social media calendars allow you to plan months of quality social posts ahead of time.
This article details how you can create and manage your social media editorial content in a a few extremely easy steps.
Creating a Social Media Calendar
1) Determine What Content Resonates
Before starting to search content to share on social media, you need to determine what exactly your audience is looking for. An easy way is to look at past social media posts and see which were the most successful ones. you can move to your social media analytics as well.
Ensure you are sorting your messages as per the metrics that are important to you. Additionally, they could be the clicks, responses or total reach. Once you have determined what kind of content works best, you can move onto to further steps.
2) When to Post:
This step depends on a few important factors like the company, your audience, social networks and the campaign. Always remind your audience, make sure that you don’t bombard your audience with irrelevant and inappropriate posts.
Here’s how you should often post;
  • Facebook: 3-10 times/week
  • Twitter: at least 5 times/day
  • LinkedIn: 2-5 times/week
  • Google+: 3-10 times/week
  • Pinterest: 5-10 times/day
3) Source Great Content to Share
After getting an idea about what your audience likes and how much quantity of posts you need to create. Now you need to find links to share. In case if you don’t have enough content to fill your social calendar, make use of the following tools to curate and share relevant content.
  • Buzzsumo
  • Feedly
You can find the most engaging, trending, relevant and resourceful content with the help of these tools.
4) Outlining an Overview of Major Events.
Now that you have managed the stock of your content assets, it’s the time to create the calendar. This could be in the form of a spreadsheet, a doc, or even an actual calendar. Further, map out major events throughout the year, particularly the ones you want to form content around.
Make sure to include;
  • Holidays
  • Product launches
  • Campaigns
  • Annual events or features
Based on your business, your calendar can include fun offbeat holidays, such as National Donut Day and National Trivia Day.
If your business gets affected by seasonality, be sure to mention this in your calendar. For instance, if it happens to be a B2B company a and finds a likely lull at end of a month, mark that month on your calendar so that you can manage accordingly by decreasing the amount of content or can save top content for a higher traffic time.
Followings are some of the best editorial and content calendar example; WIRED, National Geographic and Cosmopolitan.
Wrapping Up:
Its not that easy to create some effective social media calendars. It can even take time for most socially-savvy companies to set up an workflow for creating and posting content on social media post. Eventually, the main purpose should be to plan far enough ahead. Moreover, you need to ensure that each post is though-out and strategically streamlined by the time it gets to your audience.

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