Intriguing Facts You Didn’t Know About Facebook Advertising

Facebook Advertising
Facebook advertising has become one of fastest growing advertising platforms because of its wide reach and relatively low cost. It boasts of more than 1.5 billion active users, and the rise and popularity of Facebook advertising aren’t just coincidental.
If small and medium size businesses want to increase their brand or product reach instantly, they must attune their digital marketing strategies with Facebook advertising.
Let’s have a look at intriguing facts and tips about Facebook Advertising
Different Ad Strategies:
Facebook offers an ad platform that encourages to create ad sets that can advertise across multiple devices automatically. However, different devices demand different ad requirements and customer behavior. Thus, it’s recommended to break down your ad sets and campaigns as per the device to maximize your ad’s performance.
Text in the Image Influence Ad delivery:
The more text in the image, the lower your ad delivery will be. Because Facebook considers images with little or no text. If you keep minimum text in the image, it will be rewarded with a higher distribution and lower per cost impression. Facebook currently classifies the image text ratio in three units; low, medium and high. These are the explanatory units of the text measurement in an image.
Keep Refreshing Ad Creatives:
Most Facebook ad campaigns don’t provide advertisers with control over the frequency of ad delivery to the same user. Consequently, it creates discomfort in potential customers and forces them away from a possible purchase. Facebook advertisers need to change the creative and content of the ads quite often to avoid such issues.
Understand Audience Insights for accurate targeting methods:
Understanding audience insights along with conversion data can prove to be a great source of vital information for any campaign. It can provide you with additional ways to target your audience based on its online behavior, purchase habits, income, housing situation and much more.
Finding additional ways to target your audience can amazingly expand the reach of a campaign and produce better results.
Scheduled Campaigns:
If you keep your ads running on Facebook 24/7, and feel like your ad budget is going down the drain, Facebook has a way out for you.
Firstly, you need to determine the days and time your ads get the most response- online and offline. Then enter into “Ad Scheduling” in the Facebook menu and choose the time you have set to run your ads.
By scheduling your Facebook ads, you make sure to serve ads when your targeted users actually want to see them. This can save you a lot of money you were wasting before. In addition to this, if you opt to run ads with the calling option, Facebook allows you to schedule your ads for advertising only when your sales/call center reps. are available to attend calls.
In summary:
Facebook is a big advertising platform. Therefore, there are various changing elements in it. Thus, it is important to always be on toes and keep learning about its latest changes.
While its ad platform seems like a deep frontier, almost impossible to explore, the best thing is to understand these facts, modify your ads accordingly and see if they really work out.

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