5 Ways To Engage Your Social Media Audience

Creating an effective content for your social media audience that resonates each and every time is one of the most challenging parts of being a social media marketer. With most of the small and medium businesses use social media for marketing, it is quite difficult to stand out and capture the audience’s attention to keep them coming back, especially when Facebook’s algorithm changes and makes it harder for the branded content to be seen.



So, here we discuss some of the ways to effectively use your social media platforms and create content that engages your social media audience and make them excited to follow you.

1. Create Polls:

People would really love to share their opinion when they know somebody is listening. They are also curious about filling the downtime while scrolling through their own social media. Whether you use an Instagram stories poll feature, Twitter’s poll feature or host a poll in your own captions polls results in an immediate way for your audience to play an active role on your social media and interact with your brand — and for you to get necessary feedback when moving forward. You need to make sure to create a poll that’s relevant to you and your brand.

2. User-Generated Content Encouragement:

The user really like to see their own work featured, especially by the brands they follow. While some people will gladly and proudly post without being asked, it’s always a great idea to encourage people to share their own content. Case studies actually show that consumers trust user-generated content 50% more than they trust any other media.


Originally published at www.oodlesmarketing.com on May 9, 2018.

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