Tips To Turn Your Customers Into Influencers

Customers hold a very important place in the digital marketing agency. They are considered to be the backbone of brands- neither can thrive without each other. But when it comes to influencing audience for your services, how to deliver without having to spend much? Well, I would suggest to rather be considerate and decide. Who else can potentially be more convincing to your future clients than your own satisfied users? Here are few of my personal suggestions about converting customers into influencers.

How to convert your customers into influencers?

With a steady rise in influencer marketing, more and more businesses are focusing on opting for it. Why? Because the influencers involved have a very wide reach and can bring you tons of other people with big followings. Sounds impressive, isn’t it? But what if I say you can still create your own influencers? That requires a strategy, and it should start with your own brand. To be more precise, I want you to look for the answer in your own customers! And that can be achieved if the quality of services you are providing are just fine, which I believe must be happening. To make your customers do it for you, consider these 3 steps:

Offer your customers a platform to provide feedback

A happy customer is a satisfied customer. Or wait, is it vice-versa?

I believe it is correct both the ways. To ensure that your consumer matter, provide them a way to share their thoughts and experience. If they like your product, they would instinctively want to talk about it. Additionally, providing them a testimonial space will give them an assurance that you care for them. Also, asking for a feedback is considered to be a vital aspect of any business. Highlighting your valuable customers’ feedback and opinions on your webpage will reflect a sense of security on the minds of a new user visiting your site.

This will help you morph your old customers into influencers. And if you want to be more creative, encourage them to share images or videos apart from the authentic writing style.

Also Read: The Impacts Of Digital Marketing On Online Businesses

Give additional offers and rewards

To make your customers opt for your services again, a little lucrative benefit is of no harm. They will not only love it but this will also give them an extra reason to come back to you again.

Once you gain their trust and work on your service well, you can expect them to potentially speak about your product socially. Do you know that 83% of the customers are willing to refer a brand or the services provided?

When you want to turn your customers into influencers, coming up with a loyalty programme will also be a good idea. That way they can earn benefits and be rewarded based on the number of people they refer to.

Motivate Brand Advocacy

It is an effective strategy to potentially build more customers. In other words, a brand advocate is someone who speaks about the positive aspects of your company. They can be your customers as well. Passing a positive word-of-mouth message about your product to other people pulls more audience.

While a brand advocate can help you turn your customers into influencers, you have to know their needs and give them that. And how will you know what does your customer want?

Consider your sales statistics. It is very important to know what is in demand and what is not. Furthermore, no one is going to talk about your services if the products are not in demand.

Thus, a customer can convert other customers based on their own experience. Where influencer marketing requires some investment, converting your customers into influencers is absolutely free.