Improving Revenues with Amazon Advertising Management Services
The online advertising duopoly of Google and Facebook in 2018 saw them dominate the market with 37% and 20% of the market share. Amazon registered a market share of just 7% at the third spot. While Amazon lagged behind Google and Facebook, its advertising revenue increased exponentially. In comparison to the third quarter of 2017, Amazon's advertising revenue grew by 250% in 2018 Q3.
Industry experts are of the opinion that Amazon will soon hold a larger share of the online advertising market as more and more brands list their products on Amazon. The e-commerce giant’s appeal among online shoppers is increasing with more than 44% of first-time shoppers visiting the site. So if you run an e-commerce business, an Amazon advertising strategy can maximize your revenue.
Read further to learn how to market your products on Amazon.
Amazon Advertising Management Service Strategy
Following are some basic hygiene measures to ensure a satisfactory ad-performance on Amazon.
Setting a goal
Amazon provides two options to its sellers - improve sales or create brand awareness. The features of its Amazon advertising management services module enable you to target specific customers as per your business goals.
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