Ensuring Solid Growth Of Your E-commerce Business With Amazon Marketing
The proliferation of Amazon and its services across the globe pertains to its strategic approach in the market. Be it something as simple and innovative as introducing prime membership for its customers to enjoy free one-day shipping. Amazon has not shied away from investing money into the one-day/two-day shipping initiative as it drove the growth of Prime memberships. With a customer-centric approach, Amazon pumped up to $83.56 billion as operative costs in Q4 2019, up 22% Y-o-Y (Year-on-year). The investment strengthens and expands the reach of free one-day shipping service. The Fulfillment by Amazon or Amazon FBA program enables third-party sellers’ products under the purview of prime shipping. It is highly beneficial because merchants can then focus on their business while Amazon takes care of inventory and shipping. Upon enrolling as a prime seller, you can increase your sales up to 3 times. Couple it with Amazon Marketing Services, and you can beat your competitors by a country mile. Established Amazon Marketing Agencies are regularly vying to produce the best possible results for their clients. Since the market is intense, it is necessary to be a consistent performer. Hence, it is best to hire an Amazon Marketing expert to carry out the work behind the scenes and catapult your e-commerce business. In this article, we will talk about the Amazon FBA program, how prime eligible products attract more customers, and the benefits of Amazon marketing.
Becoming An Amazon Seller
The ever-evolving e-commerce industry never fails to surprise us. Fueled by the onset of the COVID-19 pandemic, today’s consumers are more online than ever. Multiple factors are responsible for cluttering the digital landscape like lockdowns, social distancing, and other preventive measures for containing COVID-19. In between all of this, establishing a digital presence and reaching customers can be frustratingly challenging yet mission-critical. Hence, becoming an Amazon seller gives you an opportunity to get hold of these customers in a planned way. When you plan on becoming an Amazon seller, try to enroll in the Amazon FBA program. The multitude of benefits under the FBA program gives you a chance to increase your sales, reach more customers, and grow. For a good overview of Amazon FBA, you can read this article: Amazon FBA – Everything About Selling on Amazon.Unlocking New Opportunities
Shipping Speed
Today’s consumers have increasingly high expectations of the brands and retailers they shop for products. Once you have selected your niche, you need to exploit the various perks on Amazon to your benefit. With Amazon FBA, you will be able to provide free shipping to your targeted customers. Research shows that 76% of consumers may cancel the purchase if shopping costs are too high thus underlining the significance of shipping. Amazon has set a benchmark for retailers that have permeated consumer consciousness. Therefore, it is necessary to deliver the promise of low-cost, convenient, and quick shipping to your customers. As you can see in the survey carried out by Episerver, who polled over 4,000 consumers across five key geographies: the U.S., U.K., Australia, Germany, and Sweden.Source: Reimagining Commerce 2020
Omnichannel Experience
Another factor leading to successful e-commerce business is having an omnichannel presence. Since customers love to shop at their convenience, it is eminent to stand up to their expectations. Due to the pandemic, having an omnichannel presence is inevitable. Retailers with physical locations need to invest in omnichannel experiences. As a result, they can stay connected with their customers across situations and devices- from mobile to desktop to in-store. By joining Amazon, retailers can become omnichannel-ready and serve their customers. For more information, you can check this article: Omnichannel Marketing For A Successful Ecommerce Business.Mobile-first Approach
Research shows that consumers are using smartphones before desktops or tablets to shop online. The below graph demonstrates the current trend:Source: Reimagining Commerce 2020
The 150 million paid Amazon prime members worldwide know what it is to use the Amazon app for shopping online. The intuitive experience fueled with an easy-to-use interface enables Amazon to lead the charts. Hence, Amazon sellers do not have to worry about developing an app as they have the best in business available at their disposal. The country-wise breakdown gives a clear insight into the use of mobile for shopping online.Source: Reimagining Commerce 2020
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